The Root Of 2012 Trends For Retailers
Now that Q1 2012 is just about behind us, I’d like to review where I see marketers evolving…
Executive Viewpoints April 30
Latest In: Forrester Research
Leading Retailers Use Gamification To Boost Customer Engagement And Loyalty
This is Part I of “Gamification In Retail,” a four-part series dissecting Gamification: what it is, why it’s…
News March 13Forrester Research Highlights Impact Of Location-Based Marketing
As consumers migrate to smartphones, more retailers are rolling out new strategies that leverage customer engagement via mobile…
News February 2Forward-Thinking Retailers Tap Mobility To Connect With Shoppers
Retailers are gravitating to mobile marketing initiatives including short message service (SMS) marketing, quick response (QR) codes, and…
News November 10New Study: Coupons and Deals Drive Purchases Among “Digital Moms”
Although brand trust is a key factor in boosting customer loyalty, a new study reveals that price is…
Features September 20Rue LaLa CEO: Mobile Accounts For 28% Of Business
As the retail industry continues to closely watch the daily deal and flash site model for what “lessons”…
News September 16E-Commerce Strategy Transcends Channels
Online commerce connects the digital and physical worlds. Understanding and implementing the right technology tools and strategies builds…
Executive Viewpoints June 30Mcommerce Grows 25% In Six Months, Becomes Fastest-Growing Mobile Channel
Despite the fact that mCommerce has grown 25% in the last six months, 43% of online retailers still…
Features June 24Oracle Releases First Of Five Retail Analytics Applications
With today’s launch of Retail Merchandising Analytics, Oracle has begun the process of adding five different Retail Analytics…
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