Latest In: Forrester Research

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71% Of U.S. Shoppers Rely On Product Data To Make Purchase Decisions

Up to 71% of U.S. adults who research products online rely on product-focused information such as social ratings…

Features March 30
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Take Mobile Commerce Efforts To The Next Level

New predictions from Forrester Research confirm that mobile commerce has reached a tipping point. Total smartphone and tablet…

Features May 29
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How Kenneth Cole And Tesco Use Beacon Marketing

Innovative businesses, such as Kenneth Cole, Tesco and Aloft Hotels, are using beacon technology to create more compelling,…

Features April 16
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Zafu Helps Fashion Etailers Harness Big Data

Personalized recommendations enhance the customer experience and increase engagement, conversion rates and customer loyalty. Recommendations and personalization features are…

News September 9
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Leading Retailers Implement Cutting-Edge Social Strategies

  Following is Part 2 of the Retail TouchPoints series, titled: Next-Generation Social Media. This section spotlights three…

News June 18
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Customer Experience Technologies That Are Reshaping The Retail Environment

As the role of technology in everyday life evolves, so do the expectations of consumers and how it…

Executive Viewpoints June 18
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Forrester Study Highlights Mobile Trends In 2013

More than one billion smartphones are in use worldwide, according to a recent mobile trends study conducted by…

Features May 20
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How Retailers Can Benefit From Mobile Implementation

The U.S. mobile commerce market is expected to reach more than $30 million by 2016, according to a…

News May 10
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EPiServer Announces Behavioral Merchandising Solution

Personalization is an essential part of the online shopping experience. But building and maintaining multiple rules and settings…

News November 27
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