Lids Leverages Customer Data For Targeted Marketing From Facebook To The Store
Personalization and customization are major components of what makes the Lids brand stand out, especially as the specialty…
News December 30
Latest In: Facebook
TikTok Tops 800M Users: Is It Retail’s Next Big Social Investment?
Even though TikTok has only been available to the global market since 2017, it’s already won the hearts and attention of Gen Z (or Centennials) everywhere. The…
Features October 15
Kohl’s CEO Reveals Strategies Behind Facebook, Amazon Partnerships
While the ninth annual Consensus Great Brands Show enabled some of the best and brightest young consumer brands…
News October 2
Bump Boxes Drives 49% Purchase Volume Increase Via Facebook, Instagram Campaigns
Bump Boxes, which offers pregnancy and baby products to expectant mothers via subscription boxes, has leveraged AI to…
News August 26Kohl’s Partners With Facebook To Curate New Merchandise Selection
Kohl’s is turning to Facebook to further blend modern shopping into its department store model. Starting in mid-October…
News August 13
How Leading Retailers Are Winning On Facebook And Instagram
Despite continuous headlines about the retail apocalypse, U.S. retail sales are experiencing the fastest growth since 2006. The…
Executive Viewpoints July 26
Tammy & Benjamin Drives 230% Sales Lift From Facebook Ads, 90% Boost From Google
Prior to the 2018 holiday season, Tammy & Benjamin, a luxury leather brand, sought to drive more global sales…
News June 12
Facebook Ads Creative Fatigue: How To Identify And Combat It
Nothing lasts forever. Especially in advertising. Creative fatigue — when an ad’s performance declines because people have seen…
Executive Viewpoints April 264 Ways To Drive Brick-and-Mortar Sales Via Facebook And Instagram Ads
By Declan Kennedy, StitcherAds The shopper’s experience is vastly different than it was 10 years ago. With multiple…
Executive Viewpoints January 25Top Stories
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