Zuckerberg Emphasizes Marketplaces and the Metaverse as he Pivots Facebook to a Younger Audience
[Editors’ Note: This story was originally published on Oct. 26. On Oct. 28, Zuckerberg followed up on the…
News October 29
Latest In: Facebook
Social Commerce: Retailers (and Platforms) Struggle to Catch up With Consumers’ Enthusiasm
Seemingly every day there’s another announcement about a new feature enabling purchases on one social platform or another.…
Features September 16
Brands Build Communities with Facebook Livestreaming by Stressing Real-Time Aspects
Live shopping is still a young medium, but retailers and social media platforms alike already are taking advantage…
Features June 11
Study: Consumers Warm to Social Commerce, But Payment Mistrust Could Hamper Growth
Isolation was a defining characteristic of 2020: with stores, workplaces, restaurants, gyms and travel hubs closed, people around…
Features June 7
Why Google, Facebook and Instagram Ads Blossomed in 2020 — and Where They’re Headed Next
ROI for online advertising benefited from the shift to ecommerce in 2020, as well as the increasingly granular…
Features May 14
Facebook Tests New Functionalities for In-Stream Video Ads
Facebook and Instagram are adding new In-Stream video capabilities to help retailers maximize the impact of their video…
News April 22
Betabrand, Kelley Cawley and Facebook Show What Makes Live Shopping Retail’s Next Big Opportunity
Social commerce is poised to be the focus of the next retail revolution: two-thirds of consumers say that…
Features April 6
‘A Reckoning for the Advertising Industry’: The Death of Third-Party Tracking Opens New Opportunities for Retailers
A new era of advertising is taking shape. Driven by growing consumer concern over how their personal data…
Features March 25
Westfield London to Debut New Digital-Physical Retail Concept: Situ Live
U.K. shopping center Westfield London will launch a new experiential retail concept — Situ Live — in spring…
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