Latest In: e.l.f. beauty

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Sephora Partners with Korean Retailer Olive Young to Showcase K-Beauty Brands

Sephora has partnered with CJ Olive Young, a leading Korean beauty and wellness retailer, to introduce dedicated K-beauty…

News January 20
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Pacsun to Make International Brick-and-Mortar Debut in Dubai

Pacsun will open its first store outside the U.S. early next year at Mall of the Emirates in…

News December 3
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E.l.f. Beauty Expands to Mideast’s Gulf Region via Exclusive Sephora Partnership

Beginning Nov. 21, E.l.f. Beauty products will be available at the 70 Sephora stores in the six countries…

News November 20
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E.l.f. Cosmetics Injects Shoppable Ads into Twitch Livestreams

E.l.f. Cosmetics will collaborate with Amazon-owned video game livestreaming platform Twitch to allow viewers to seamlessly purchase E.l.f.…

News October 22
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Walmart Sustainability Head, Pacsun CEO Among NRF Honorees ‘Shaping Retail’s Future’

The National Retail Federation (NRF) has named the five new members of The List of People Shaping Retail’s…

News October 21
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The E.l.f. Color E.l.f-nalysis tool helps shoppers discover their ideal seasonal color palette.

E.l.f. and Pinterest Launch Personalized, Shoppable Beauty Analysis Tool

E.l.f. Cosmetics has teamed up with Pinterest to introduce a new immersive digital experience for personalized beauty called…

News June 17
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How Brands from Walmart to Pacsun Have Harnessed the Power of Digital Twins

In its broadest and most straightforward definition, a digital twin is “a virtual replica of a physical object,…

Features December 23
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E.l.f. leans into sports fandom for its holiday campaign.

E.l.f. Leans into Sports Fandom with Holiday Campaign Debuting During Macy’s Parade

E.l.f. Cosmetics will once again tap into the universality of sports in its new multi-platform campaign, “Eyes. Lips.…

News November 25
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The E.l.f. billboard in the Roku City screensaver.

Exclusive: How E.l.f. Beauty Scored Big After the Super Bowl with Roku

When one thinks of the Super Bowl, many products come to mind — foam fingers, beer, face paint,…

Features October 18
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