How E.l.f. Beauty and Tinder Matched Up for a Mutual Swipe-Right Partnership
Brand collaborations and limited-edition drops have become a potent commercial force for brands and retailers alike. Through strategic…
Features October 9
Latest In: e.l.f. beauty
Roblox Says ‘It’s Showtime!’ with New ‘Beetlejuice’ Experience
Roblox has partnered with Warner Bros. Motion Picture Group on a new experience to promote the release of…
News August 6
E.l.f. Creates ‘Beauty for Every Eye’ Kit with Blind Swimmer Pagonis
E.l.f. Beauty has partnered with world champion blind swimmer Anastasia ‘Tas’ Pagonis to develop a limited-edition product kit…
News August 5
E.l.f. Tests Out Real-World Product Sales on Roblox
E.l.f. has become the first beauty brand to test real-world commerce in the Roblox virtual world, via the…
News July 2
E.l.f. Creates Original Song to Celebrate First-Ever TikTok Shop Super Brand Day Sale
E.l.f. Cosmetics will be the first brand featured in a TikTok Shop Super Brand Day, which will put…
News March 29
In the New World of Beauty, Community is the Core and Technology is the Enabler
Sasha Radic, Managing Director of the investment bank Jefferies, believes that beauty is one of the most exciting…
Features October 23
E.l.f. Expands Skin Care Lineup with $355M Acquisition of Naturium
E.l.f. Beauty has acquired the fast-growing skin care brand Naturium for $355 million in a combination of cash…
News August 29
Turn Innovation into Action: Top 10 Takeaways You’ll Get From #RIC21
The agenda for the virtual 2021 Retail Innovation Conference, taking place Nov. 16 and 17, has been designed…
Features November 11
NRF 2021: High-Level Insights from Lowe’s, Chewy, Alibaba and Wayfair
Necessity forced the National Retail Federation Big Show from the physical world into the virtual one, but its…
Features January 21Top Stories
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