Latest In: e.l.f. beauty

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e.l.f. Beauty’s Growth Formula: TikTok, Clean Products and a Clear Brand Mission

As many brands continue to “pivot” and find ways to evolve their businesses amid the chaos that is…

Features January 4
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e.l.f. Beauty Purchases Clean Makeup Brand W3LL PEOPLE For $27 Million

e.l.f. Beauty will acquire W3LL PEOPLE, a cruelty-free clean beauty company, for $27 million in cash. W3LL People…

News February 26
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