Fender Strikes the Right Note with Digital Identification Support for Customer-First Marketing
Over the course of its 80-year history, Fender has acquired “legendary” status. The guitar maker has become a…
Features July 15
Latest In: customer data
Batteries Plus Rewires its Digital Shopping Experience
Batteries Plus has rolled out a new online experience, using customer data to create a more customized and…
News December 1
The Future of Ecommerce? Stores will Actually Play a Major Role
Many industry experts commented on the speed with which retailers — even those that had been slow to…
Features September 13
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Backcountry Dives Deeper into Consumer Insights via Experience Management Platform
As ecommerce sales continue to surge for recreation products, outdoor gear and clothing retailer Backcountry is elevating its…
News February 11
Intelligent Retail Technology Investment…It’s All About People
By Garry Church, Inmar Retailer buying decisions on technology are all too often influenced by the latest trends…
Executive Viewpoints November 11
Why Customer Data Is Your Most Important Holiday Gift
The holiday season represents anywhere from 20% to 30% of many businesses’ annual revenue. Much of that considerable…
Executive Viewpoints November 7
Getting Ahead Of Technology Trends: Turning Customer Data Into Personalized Experiences
It’s easy to think that our dependence on devices means that e-Commerce is the clear future of retail.…
Executive Viewpoints July 8
How FabFitFun Leveraged Granular Feedback To Improve Customer Service
While FabFitFun has expanded its customer service department from approximately 20 agents to 200+ agents over the past…
News June 5Making The Retail Moments That Matter Most Positively Contagious
By Derek Dykens, Cisco Flu season is upon us and catching the bug is not all that has…
Executive Viewpoints November 19Top Stories
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