Petco Appoints New CMO
Petco has appointed Tariq Hassan, a 20-year global marketing veteran with experience in brand strategy, digital and performance…
News September 26
Latest In: CMO
BigCommerce Appoints New CMO
BigCommerce has hired Lisa Pearson as Chief Marketing Officer. She will focus on overseeing all aspects of brand and…
News July 12
Walmart Creates Chief Customer Officer Position, Names New CMO
Walmart has appointed former American Express executive Janey Whiteside to the newly created role of Chief Customer Officer (CCO),…
News July 3
Sam’s Club Creates New Chief Member Officer Position
Walmart has named Tony Rogers, SVP and CMO at Walmart U.S., to the newly-created position of Chief Member…
News June 20
Ralph Lauren Picks First CMO As It Moves ‘Forward’
Only weeks after CEO Stefan Larsson said he would step down from the brand in May due to…
News February 17
World Of Watches Clocks In 59% Response Rate With Programmatic Direct Mail
World of Watches wanted to influence its customers without getting lost in the traditional direct mail and digital channel…
Features December 7
Former Macy’s CMO Martine Reardon Named NRF Advisor
Martine Reardon, former CMO for Macy’s, will serve as a Senior Advisor for Retail and Marketing Strategies for…
News November 28Macy’s Brings Brookstone To 347 Stores Nationwide
In another move to enhance the in-store experience, Macy’s has launched a new partnership with Brookstone to bring…
News October 20
Fostering Loyalty In The Digital Age
“Anyone can sell their product by dropping prices, but that does not breed loyalty.” ― Simon Senik Loyalty. Oxford…
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