Grove Collaborative Hires Former Amazon Marketing Executive for CMO Role
Eco-friendly retailer Grove Collaborative has named former Amazon executive Jennie Perry as its new Chief Marketing Officer (CMO).…
News June 11
Latest In: CMO
Hanna Andersson Taps Former Adidas Exec for CMO Role
Premium childrenswear brand Hanna Andersson has named former Adidas executive Kelly Olmstead as its new Chief Marketing Officer.…
News May 17
Macy’s Names New Chief Merchandising Officer
Macy’s has promoted Nata Dvir to Chief Merchandising Officer of the Macy’s brand, effective Feb. 1, 2021. In…
News January 5
How American Eagle Meets Its Gen Z Customers ‘However, Whenever, Wherever They Want to Be’
The COVID-19 pandemic has been challenging for retailers with a strong mall-based footprint, but American Eagle rose to…
Features December 8
Exclusive Q&A: Why Zulily Has Refocused On Moms — Including Everyone Doing A Mom’s Job
Zulily has consistently targeted moms as its core demographic, and the retailer is refocusing on this commitment under…
Features September 23
Exclusive FabFitFun CMO Q&A: How Netflix-Style Brand-Building Can Boost Subscription Retail
Modern marketing efforts aren’t handled in an isolated room where catchy slogans are dreamed up — they’re created…
Features February 25
Tailored Brands Appoints Consulting Veteran As Chief Marketing Officer
Tailored Brands has named Carolyn Pollock as Chief Marketing Officer, reporting to Chief Customer Officer Carrie Ask and…
News February 11
2020 Marketing Forecast: Influencers Benefit From Budget Shifts As Brands Stress Authenticity
Recession Worries May Put Performance Pressure On Marketers
Features January 27
Gap CMO Exits 11 Months After Joining The Company
In the wake of Gap Inc.’s revelation that it would not spin off Old Navy into a separate…
News January 24Top Stories
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