Exclusive CEO Q&A: Get Ready For VR Saturation In Retail By 2028
With the ability to “take the best of the store experience and customize it for the individual…VR will…
Features October 17
Latest In: augmented reality
Macy’s, Cosmopolitan Bring Makeup Try-On Experience From Print To Digital
Macy’s has partnered with Cosmopolitan magazine and Perfect Corp., the creator of the YouCam AR-powered makeup app, to…
News September 25
Sephora, Nike Leverage AR Effects Via Facebook Messenger
Four brands are presently taking a new approach to augmented reality (AR) experiences, integrating them with the Facebook…
News July 2
Sherwin-Williams Lets Shoppers Virtually Paint Their Walls With AR
Augmented reality (AR) is rapidly gaining in value for home improvement retailers, and Sherwin-Williams is making a splash…
News April 25
Exclusive Q&A With Mastercard Exec: Expanding Payment To Wearables, VR And Smart Home Devices
Payments are the unglamorous but absolutely necessary piece of any consumer purchase. As retail touch points have multiplied…
Features April 24
Shopgate Creates VP Strategy And Solutions Role
Shopgate has appointed Michael Haze to the newly created position of VP of Strategy and Solutions. Haze will…
News April 5VR In Marketing And Retail Could Generate $1.8 Billion By 2022
The use of virtual reality (VR) in the retail and marketing sectors is expected to generate $1.8 billion…
News April 4
The WHO, WHY And HOW Augmented Reality Will Dominate Retail In 2018
A profound movement is being orchestrated by the big retailers to deliver AR. From Apple, Google, Microsoft, Alibaba,…
Executive Viewpoints March 28Eyelure Uses AR To Showcase Influencer-Curated Eyelashes
Eyelure is using Augmented Reality (AR) to allow shoppers to virtually try on Eyelure false eyelashes. The brand…
News March 23Top Stories
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