Retailers Are Learning To Live In An Artificial And Augmented World
Consumers can be a fickle yet demanding bunch. With more information available to them than ever before, they…
Executive Viewpoints February 11
Latest In: augmented reality
Warby Parker Harnesses AR Technology To Create 3D Eyewear Previews
Warby Parker has updated its iPhone app with technology that lets customers virtually try on glasses before buying…
News February 8
1-800-FLOWERS.com Upgrades Voice, Implements AR Ahead Of Valentine’s Day
Just in time for Valentine’s Day, 1-800-FLOWERS.com is giving shoppers additional ways to buy gifts for their loved…
News February 8
AUGMENTes Develops AR-Based Apps For Virtual Product Viewing, Customization
AUGMENTes, a provider of comprehensive digital shopping solutions, offers customized augmented reality (AR) commerce mobile applications designed to…
News December 13Mall Of America Introduces Hologram Equipped To Offer Gift Recommendations
Mall of America and VNTANA, a mixed reality company, are collaborating to launch Ellie, Mall of America’s Shopping…
News December 11
Augmented And Virtual Reality’s Monumental Impact On The Retail Supply Chain
In today’s digital era, consumer expectations are constantly evolving, putting more pressure than ever on retailers to up-level…
Executive Viewpoints December 3
Tenth Street Hats Tries On AR, Boosts Conversion Rates 33%
Photo credit: WWD Tenth Street Hats is letting shoppers try on headgear in a whole new way: augmented reality.…
Features November 28Augmented Reality Is Changing The Way We Enjoy Sports, And Sports Marketers Should Pay Attention
By Jeff Ridgeway, Zappar Football season is kicking off and, as with each new season, retailers are thinking…
Executive Viewpoints November 12
Ulta Beauty Acquires AI, AR Startups Amid Digital Acceleration
Ulta Beauty has taken both the investment and acquisition routes as it accelerates digital innovation and personalization. During…
News November 12Top Stories
Latest Podcasts
Latest Resources
