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The Advertiser Action Plan
Steps to addressable, measurable marketing — everywhere There have never been more ways to reach…
To Win Consumers’ Esteem, Focus on Authenticity, Good Branding
It’s nigh on impossible to control how people feel, but brands can nudge consumers toward…
How AI is Powering Personalized Experiences that Customers Expect
Personalization enables businesses to build closer, more profitable relationships with customers through empathy. Artificial intelligence…
Decoding the Subtle Messages Sent by a Product’s Packaging
More than two-thirds (67%) of consumers are influenced by the materials brands choose for their…
Cool Colors, High-Contrast Lighting Prime Customers to Buy
A store’s lighting can have a major impact on customers’ state of mind and their…
Could Ecommerce Packaging be the Key to Customer Loyalty?
With annual ecommerce sales expected to reach $1.7 trillion by the end 2027 and 75%…
Green Is Gold: Unlocking the Business Value of Sustainability in Retail
Sustainability is no longer a buzzword — it’s a competitive advantage that directly impacts consumer…
The Next Wave of CTV Advertising: How Audiences and Outcomes Shape Omnichannel Strategy
Up to 59% of brand and retail executives say their organizations spend between 11% and…
Online Marketplaces are Consumers’ New Product Discovery Go-To
Online marketplaces have surpassed brand websites and even search engines as consumers’ primary destination for…
woom Speeds to Connected TV Success with MNTN
When children’s bike company woom planned to break into the U.S. market, it partnered with…
Connected TV Has Come of Age. Now What?
Once considered an experimental channel that made up a teeny slice of marketing budgets, Connected…
