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Cool Colors, High-Contrast Lighting Prime Customers to Buy
A store’s lighting can have a major impact on customers’ state of mind and their…
Could Ecommerce Packaging be the Key to Customer Loyalty?
With annual ecommerce sales expected to reach $1.7 trillion by the end 2027 and 75%…
Green Is Gold: Unlocking the Business Value of Sustainability in Retail
Sustainability is no longer a buzzword — it’s a competitive advantage that directly impacts consumer…
The Next Wave of CTV Advertising: How Audiences and Outcomes Shape Omnichannel Strategy
Up to 59% of brand and retail executives say their organizations spend between 11% and…
Online Marketplaces are Consumers’ New Product Discovery Go-To
Online marketplaces have surpassed brand websites and even search engines as consumers’ primary destination for…
woom Speeds to Connected TV Success with MNTN
When children’s bike company woom planned to break into the U.S. market, it partnered with…
Connected TV Has Come of Age. Now What?
Once considered an experimental channel that made up a teeny slice of marketing budgets, Connected…
2025 Retail Trends & Predictions: Solving the New Value Equation
As consumers navigated economic uncertainty in 2024, their priorities and expectations evolved to center on…
Online Search Drove Sales During Thanksgiving Weekend
Technological advancements in natural language detection and keyword matching are driving consumers to use search…
Making Connected TV an (Even More) Meaningful Part of the Advertising Mix
As connected TV (CTV)rapidly becomes the dominant method for consuming television, it also has become the…
Modern Retail Operations: Delivering Connected Customer & Employee Experiences
Today’s consumers expect natural, seamless, and personalized experiences across every touch point. To meet these…
