Retail TouchPoints
What Wayfair is Learning as it Takes Its Online Catalog to Brick-and-Mortar
Wayfair has 14 stores and more on the way. VP of Merchandising and Stores Liza Lefkowski shares what the company got wrong at the outset and what customers have challenged...
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Retailers, CPG Partners Making Sense Out Of Sensory Marketing
One of the challenges retailers and consumer product marketers face is how to keep campaigns fresh and different, while compelling consumers to take interest in products. Recently, the buzz is…
News August 20Web Growing As First Touchpoint For Shoppers Looking To Channel-Hop
Consumers are increasingly using the Web as a first touchpoint and want to channel-hop to complete their purchase, a recent survey conducted by Opinion Research Corp. on behalf of Sterling…
News July 7
