Retail TouchPoints
Google Universal Cart: Retail Experts Weigh In
Google’s Universal Cart has drawn attention for checkout, but retail insiders say the bigger shift is AI becoming a new layer of discovery, recommendation and transaction.
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Retailers, CPG Partners Making Sense Out Of Sensory Marketing
One of the challenges retailers and consumer product marketers face is how to keep campaigns fresh and different, while compelling consumers to take interest in products. Recently, the buzz is…
News August 20Web Growing As First Touchpoint For Shoppers Looking To Channel-Hop
Consumers are increasingly using the Web as a first touchpoint and want to channel-hop to complete their purchase, a recent survey conducted by Opinion Research Corp. on behalf of Sterling…
News July 7
