Retail TouchPoints
As Top-Tier Malls Pull Ahead, the Bottom Tier Starts to Crack
A newly shuttered mall in Westminster, California, sits 20 miles from a thriving Irvine Spectrum Center on Orange County's 405 Freeway, a contrast that mirrors a national divide between top...
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Retailers, CPG Partners Making Sense Out Of Sensory Marketing
One of the challenges retailers and consumer product marketers face is how to keep campaigns fresh and different, while compelling consumers to take interest in products. Recently, the buzz is…
News August 20Web Growing As First Touchpoint For Shoppers Looking To Channel-Hop
Consumers are increasingly using the Web as a first touchpoint and want to channel-hop to complete their purchase, a recent survey conducted by Opinion Research Corp. on behalf of Sterling…
News July 7
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