Retail TouchPoints
As Retailers Pile On Sales Events, Shoppers Report Discount Fatigue
Retail insiders at Forrester, Circana and more weigh in on how competing promotions from Amazon Prime Day, Target and Walmart this month are impacting consumer behavior and long-term results.
Top Stories
Latest Posts
Better Merchandising And Marketing Using Consumer Shopping Patterns
Retailers might know how much of an item is sold using a store display versus how much is sold without the display, but until now, most retailers didn’t know how…
Features October 9
Retailers, CPG Partners Making Sense Out Of Sensory Marketing
One of the challenges retailers and consumer product marketers face is how to keep campaigns fresh and different, while compelling consumers to take interest in products. Recently, the buzz is…
News August 20Web Growing As First Touchpoint For Shoppers Looking To Channel-Hop
Consumers are increasingly using the Web as a first touchpoint and want to channel-hop to complete their purchase, a recent survey conducted by Opinion Research Corp. on behalf of Sterling…
News July 7
