Retail TouchPoints

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Content Marketing Strategies Boost Customer Loyalty

In an industry where many companies rely on selling products that are the same or similar to competitors’ offerings, retailers are embracing content marketing as a means to stand out…

News October 7

Shoe Carnival Raises Breast Cancer Awareness With Pink Wristbands

Breast Cancer Awareness Month began on October 1, and Shoe Carnival is raising awareness by selling pink wristbands in all domestic locations throughout the month. In each of its 396…

News October 7

Rue21 Partners With A Glimmer Of Hope To Promote Breast Cancer Awareness

Specialty apparel retailer rue 21 has launched its annual breast cancer awareness campaign, called “Big or Small, Let’s Save Them All!” As part of the campaign, rue21 will sell breast…

News October 7

Affirm Split Pay Allows Online Shoppers To Pay In Monthly Installments

Shoppers may be hesitant to purchase an expensive item online due to fear of debt and hidden fees and taxes that may result from the transaction. A new solution from…

News October 7

Nearly Half Of CMOs And CIOs Think Internal Collaboration Has Improved

As many as 43% of CMOs and 50% of CIOs think their relationship with each other has improved over the past year, according to research conducted by Accenture. However, 45%…

News October 7

Is That A Cash Register In Your Pocket?

It’s hard out there for a credit card company nowadays — everybody’s getting in your business. In a moment when new technology is disruptively looking to squeeze extra efficiency out…

Executive Viewpoints October 7

The Small Business Retailer’s Guide To Preparing For The Holidays

The time between Thanksgiving and New Year’s is potentially the most profitable time of the year for retailers, which also makes it one of the most competitive. Small businesses may…

Executive Viewpoints October 6

Zendesk Insights Measures Customer Service Effectiveness

Preserving a successful and profitable customer-retailer relationship depends significantly on the level and quality of service provided by the retailer. However, some retailers might think they are doing a better…

News October 6

Why Security (Now More Than Ever) Is Every Retailer’s Concern

By Matthew Goche, Sungard Availability Services Home Depot. Jimmy Johns and Wendy’s. REI. And the list grows practically daily of the familiar retailers falling victim of cybercrime. To many security experts,…

Executive Viewpoints October 6
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