Analytics Jump Start Marketing ROI at the Bon-Ton Stores
Advanced math must plays an important role in retail marketing, giving retailers like The Bon-Ton Stores the competitive…
News May 23
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Retailers Quietly Testing Gaze Tracking to Track Promos
A concept that has been around since the late 1880s, eye tracking has been used for medical research,…
News May 23
FMI Report: Consumers Making Fewer Trips, Grocers Push Loyalty
Shopping trips are down 1.9 trips per week as a result of economic pressures and higher fuel prices,…
News May 15Peer-to-Peer Marketing Word-of-Mouth is Top Purchasing Influencer
If you want to influence a consumer’s purchasing decisions, then it’s almost always best to get to their…
News April 29Ecommerce Sales Rise, But Cannibalization Cuts Into In-Store Revenue
Ecommerce is growing sharply — much more rapidly than in-store sales. It grew some 21 percent, to $175…
News April 29Q&A With Dee McLaughlin, VP of Marketing, Virgin Entertainment Group
With music and movies now available via a quick download to consumers’ desktops, technology has in some ways…
News April 23Customer Focus, Multi-Channel Connections Top List of POS Initiatives in Aberdeen Report
It’s no longer enough to improve store productivity and decrease the cost of operations with a new POS…
News April 23
Kroger Teams With Packaged Goods Companies to Test Mobile E-Coupons
With the mobile phone stepping in as a new advertising medium, 25 to 34-year-olds are the demographic for…
News April 10New Solution Lightens Loyalty Load, Connects Credit, Debit Cards To Merchant Reward Plans
The separate loyalty card may become a relic now that retailers can tie their loyalty programs into customers’…
News April 10Top Stories
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