Nielsen Launches Mobile Service To Better Track Shopping Behavior
Retailers may be able to market more efficiently to their mobile customers with a new service from Nielsen. …
News June 12
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Mobile Phones Emerging As Fourth Sales Channel, Cisco Study Shows Retailers Tap Into All Touchpoints
Mobile devices are quickly emerging as a fourth sales channel for retailers, according to a new study from…
News June 6Newly Launched Borders.com Site Builds On Customer Loyalty Program
Borders Group is hoping to bring the store feel into customers’ homes with the new Borders.com website, which…
News June 5New Report Spotlights Strategies To Reach The Web 2.0 Consumer
Socializing with peers and specially targeted events are two ways marketers are reaching the new generation of consumers:…
News June 5
The dunnhumby Way: Insights Into How Relevance Marketing Shapes Strategy For Tesco, Kroger & Others
Most retailers are familiar with the success Tesco has had with its Clubcard loyalty program. With more than…
News June 5
Amazon Infiltrates Brick & Mortar With ‘TextBuyIt’ Mobile Shopping
Amazon has moved out of the Internet and into consumers’ mobile phones to grab more retail sales.
News June 4
BazaarVoice CMO Shares Insight On The Impact of Reviews & Ratings
As CMO for BazaarVoice, Sam Decker has been actively involved in generating 12 billion product reviews since the…
News May 29Today’s Retail Models: Everything is Broken, But Cross-Channel Formats Are Still Flexible
Amazing how smart I was just two years ago. In fact, the world seemed to be full of…
News May 29Insider Tips On How To Avoid The Holiday Email Crush In Retail
If there was ever a time that retailers wish they could send a personal, emotional, timely message to…
News May 29Top Stories
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