Dollar General will roll out an AI-enabled in-store audio network to approximately 6,000 stores in 48 states during its Q2 2026, which ends in July 2026. The rollout, in partnership with Qsic, will double the number of Dollar General locations with an in-store audio presence to 12,000 stores while enhancing measurement capabilities at scale.
“At Dollar General Media Network (DGMN), we’re constantly looking for innovative ways to help brands meaningfully connect with our customers, and by introducing an AI-powered in-store audio network, we’re unlocking an entirely new layer of relevancy and accountability in the shopping experience,” said Austin Leonard, VP and GM of DGMN in a statement.
“This platform allows us to deliver localized, real-time messaging at scale across the thousands of communities we serve — especially in underserved and often overlooked rural areas,” Leonard added. “It’s a powerful way to create value for our brand partners while enhancing the in-store experience for the millions of customers who rely on Dollar General every day.”
Reaching into Underserved and Rural Communities
Dollar General operates more than 20,000 stores across the U.S. in total, with approximately 75% of the U.S. population living within five miles of a location, making it one of the more accessible retailers in the country.
“Dollar General’s unparalleled store base and deep reach into communities across the country make it an incredibly powerful opportunity for brands,” said Matt Elsley, Co-founder and CEO of Qsic in a statement. “With retail seeing approximately 85% of sales occurring in-store, physical locations remain the most valuable media channel. Our platform unlocks new value through intelligent automation, verified delivery and performance data that connects marking investment to real-world results.”
In December 2025 Dollar General said it planned to open 450 stores in the U.S. during its 2026 fiscal year, which ends in January 2027, and in March 2026 Dollar General said it would test a more “open and inviting” store format. CEO Todd Vasos also revealed that the retailer had delivered $170 million in retail media network volume in 2025.
