Apparel brand Bylt plans to expand in multiple directions this year, adding seven brick-and-mortar stores while launching wholesale distribution with targeted partnerships, beginning with select Bloomingdale’s doors. Bylt apparel is currently available on the Bloomingdale’s website.
The brand, which began as an online-only retailer in 2016, currently operates 15 retail locations, and the new stores for 2026 include a second Bylt store in Chicago’s Gold Coast neighborhood. Bylt’s first NYC store, in Brooklyn, will open in Q1 2027. Additionally, Bylt has broadened its international distribution capabilities via partnerships and increased accessibility in Canada and Australia.
“By making these strategic moves, Bylt is positioned for growth beyond its DTC roots into a major omnichannel brand,” said Davide Mattucci, CMO at Bylt in a statement. “We’re looking to optimize the efficiency of DTC with the in-person shopping experiences at owned retail and select wholesale to build an enduring brand that resonates emotionally with customers.”
Bylt also has designated a new leadership team to manage its expansion, build brand equity and awareness and elevate product innovation and merchandising depth. Key executives include:
- Jared Koenig, COO and President (formerly with Oakley);
- Davide Mattucci, CMO (formerly Adidas, Under Armour, Columbia Sportswear);
- Joe Trachta, SVP of Product (formerly Oakley, Travis Mathew); and
- Chris Taylor, CFO (formerly Boardriders).
