Marketing & Advertising
Features
Rent-to-Own Retailer Aaron’s Data Centralization Cuts Customer Acquisition Costs 33%
The rent-to-own retail sector puts a new spin on the... Read More
Latest Posts
Features
December 27
What Made the Stanley-Starbucks Collab Go Viral? The Psychology of Scarcity
Editor’s Note: As 2024 comes to an end, we’re highlighting some of our most-read content…
News
December 17
David’s Bridal Acquires Wedding Media Brand, Launches Pearl Media to Create ‘Ultimate Inspiration Network’
David’s Bridal has acquired wedding media brand Love Stories TV and is launching into retail…
Resources
December 10
Making Connected TV an (Even More) Meaningful Part of the Advertising Mix
As connected TV (CTV)rapidly becomes the dominant method for consuming television, it also has become the…
Features
October 1
How United Airlines’ Media Network Helped Univision Engage with Spanish-Speaking Travelers
The rise of retail media has inspired not just retailers but a whole raft of…
Resources
