Holiday ThinkTank

In-Store Experience

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Big Reuse entrance, Brooklyn
Features April 22

How AI is Helping a Brooklyn Thrift Store Amp Up Both Sales and Environmental Impact

Nestled in a back parking lot of the industrial waterfront that lines Brooklyn’s Gowanus Canal…

Mind Games' multi-sensory installation at the Nieman Marcus NorthPark in Dallas. (Image courtesy Neiman Marcus)
News April 9

Smells Like Luxury: Neiman Marcus Debuts Fragrance Subscription Alongside Multi-Sensory Perfume Experience

Neiman Marcus is diving nose-first into scent to engage with consumers both online and in…

RTP_RT455_SURV_StoreDesign_042025_LP
Resources April 2

2025 Benchmark Survey: How Retailers are Re-Affirming Brand Value Through the In-Store Experience

Despite concerns about store closures and bankruptcies as well as the rise of online giants…

Verizon store exterior
Features March 6

The Story Behind Verizon’s Ambition to Become a ‘Local Community Brand’

Given its primary role as a telecommunications provider, it can be easy to overlook the…

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