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In-Store Experience

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After more than 35 years in business, Melissa & Doug is finally venturing into branded brick-and-mortar with a flagship that elevates its brand promise.
Features October 18

How Intentional Design Sparks Imagination in the First Melissa & Doug Flagship 

Melissa & Doug toys and costumes have been in homes and schools around the world…

New Gen Z research from MG2 reveals how these consumers embrace technology, values and community in their brick-and-mortar shopping experiences.
Features October 4

What Gen Z Expects from In-Store Experiences: Shared Values and Community Connections

Even though “digitally native” is on the short list for describing Gen Z, its members…

Mall of America body cams
Features October 2

Mall of America Adds Body-Worn Cameras to its Security ‘Layers’

Security issues are top-of-mind with retailers: theft and threats of violence in retail locations are…

Kenny Flowers Charleston flagship
Features September 20

Why One DTC Brand Bucked the SoHo Trend and Opened its First Store in Charleston

Over the last few years, a playbook of sorts has emerged for DTC brands: An…

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