How to Navigate the Post-Purchase Communication ‘Minefield’
There’s no denying that consumers today expect more from the retail experience, and increasingly, that includes their experience…
Features October 25
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How Macy’s, Jacadi and Amazon Leverage the Bottom of the Funnel to Boost Conversions and AOV
Marketers’ traditional funnel-shaped operating model has been completely upended by the evolving and expanding world of ecommerce. Where…
Features October 24
How The Vitamin Shoppe’s POS Upgrade is Leveling Up its Omnichannel Experience
Nearly 75% of consumers say the way they shop in stores has changed significantly over the past three…
Features October 23
Inside Lowe’s Playbook for Pushing Category Conventions
Jennifer Wilson has been SVP and Chief Marketing Officer of Lowe’s for less than six months, but her…
Features October 22
Rent the Runway CEO on the Evolution of Consumers and Her Company
When Jennifer Hyman and Jenny Fleiss started Rent the Runway, they wanted to disrupt the fashion industry. Now,…
Features October 21
Amazon’s Latest Ambition: ‘Full-Funnel Advertising at Scale, for Everyone’
Amazon is no stranger to the world of advertising having first introduced ads in its online store 20…
Features October 18
Exclusive: How E.l.f. Beauty Scored Big After the Super Bowl with Roku
When one thinks of the Super Bowl, many products come to mind — foam fingers, beer, face paint,…
Features October 18
Why Luxury Brands Should Consider Making Each Store Unique
For decades, the mantra of retail success has been scalability. A brand’s ability to replicate the same look,…
Features October 16
How the Convergence of Content and Commerce is Collapsing the Traditional Marketing Funnel
Commerce is being embedded into more channels, platforms and touch points. Destinations once focused on education and inspiration…
Features October 15Top Stories
