The Key to Connecting with Gen Z: Plug into Their Fandom
As social media and digital connectivity continue to shape consumer behavior, especially among younger generations, brands are increasingly…
Features October 14
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How Gen AI is Helping Brands Handle the ‘Relentless Demand’ for Visual Content
Humans are visual creatures; it’s a biological trait developed way back when we all still lived in caves.…
Features October 11
From Supply Chains to Fitting Rooms, RFID Demonstrates its Retail Versatility
RFID technology is far from new; in fact, it’s already been through not one but multiple hype cycles,…
Features October 10
How E.l.f. Beauty and Tinder Matched Up for a Mutual Swipe-Right Partnership
Brand collaborations and limited-edition drops have become a potent commercial force for brands and retailers alike. Through strategic…
Features October 9
From Passive to Interactive: How to Use Video to Drive Audience Engagement and Activation
Today’s marketing and ecommerce leaders know that video is a critical component of any content strategy. After all,…
Features October 7
5 Tips to Make ‘Returnuary’ as Painless as Possible
It’s understandable that retailers are frustrated by persistently high product return rates, especially for ecommerce purchases (15.4% following…
Features October 4
How Walmart’s Data Insights are Helping its Suppliers ‘Make the Right Moves in Tough Times’
It’s no secret that the retail dynamic is complicated right now — brands are fighting for every conversion…
Features October 3
Eatertainment Venues Must ‘Earn’ Customers’ Time with Community and Camaraderie
Eatertainment — a somewhat ungainly word describing everything from a bowling alley with a humble snack bar to…
Features October 2
How United Airlines’ Media Network Helped Univision Engage with Spanish-Speaking Travelers
The rise of retail media has inspired not just retailers but a whole raft of other businesses to…
Features October 1Top Stories
