Latest In: Features

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Using In-Store Expertise to Battle Black-Owned Beauty Brands’ Historical Hurdles

Products in the beauty and hair care space made by (and for) Black consumers had long been scarce…

Features February 4
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Athletes go for a jog in Lululemon gear.

How Lululemon’s CEO Plans to Double the Business Despite Mounting Competition

Since taking the helm at Lululemon in 2018, Calvin McDonald has overseen a period of massive growth. The…

Features February 3
experiential retail Featured in-store retail media Macy's Macy's Media Network non-endemic advertising retail media store design
As retail media ventures further into stores, retailers like Macy's are exploring new modes of storytelling.

In-Store Retail Media Flexes to Move Beyond Digital Screens

At their core, brick-and-mortar stores should be the physical manifestation of a brand — a distillation of its…

Features January 31
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The story of how Gordon Brothers brought the Laura Ashley brand back from the brink.

Inside Gordon Brothers’ ‘Asset-Light’ Strategy to Rejuvenate the Laura Ashley Brand

Gordon Brothers is most commonly known for helping companies through bankruptcy, handling things like restructuring, financing and asset…

Features January 30
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Why Brands Need to Get (More) Serious About Battling Counterfeit Products

The problem of counterfeit products remains, paradoxically, both enormous and under the radar. One big reason: given how…

Features January 29
ai Amazon Amazon Retail Ad Service CES 2025 connected TV CTV DSP Featured pacvue programmatic advertising retail media retail media networks SSP
Nvidia CEO Jensen Huang giving a keynote at CES.

Pacvue Co-founder on How to Avoid the ‘Shiny Penny Effect’ with AI and Retail Media

Anyone who’s ever been to CES will tell you, it’s a biiiggg trade show. While a lot of…

Features January 28
connected TV CTV ctv advertising digital marketing Featured mntn retail media
Bike brand Woom partnered with MNTN to develop a full-funnel CTV advertising strategy that drove brand awareness and increased ecommerce conversions.

How One Bike Brand Increased Online Conversions by 110% with CTV

Woom has garnered global acclaim for its children’s bikes, which were scientifically designed for the distinct proportions and…

Features January 27
NRF 2025 Recap YT Cover

NRF 2025: Top Trends & Takeaways

40,000 members of the retail industry gathered in New York City to explore what’s new and what’s next.…

Features January 24
bopis buy online pickup in store Featured fit tech frictionless returns product reviews reducing returns return policies returns virtual try-on
Returns are unavoidable, here are tips to minimize the costs.

How Authentic Reviews, Transparency can Help Alleviate the Headache of Returns

There’s a famous quote, usually attributed to Benjamin Franklin, to the effect that there is nothing certain in…

Features January 24
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