3 Ways Brands are Harnessing the Value of Marketplaces
Omnichannel is the new reality for brands and retailers of all sizes and product types. Results from Retail…
Features February 14
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Dupe Culture Goes Mainstream Even as Brands Seek to Differentiate the ‘Real’ Thing
Copies of branded items, particularly those with higher price tags, have been around for scores (possibly hundreds) of…
Features February 13
5 Key Traits of CTV Advertising Winners
Up to 79% of U.S. homes now own a smart TV, giving them one-click access to a trove…
Features February 12
How Fabletics Leverages Social Proof to Stand Out in the Athleisure Crowd
There’s no shortage of competition today in the athleisure sector, and like its counterparts, 12-year-old Fabletics is always…
Features February 11
$8M Well Spent? The Ads that Scored (and the Ones that Fumbled) at Super Bowl LIX
Sunday’s Super Bowl LIX faceoff between the Philadelphia Eagles and the Kansas City Chiefs was action-packed from start…
Features February 10
Revlon, Lids, Tubi and More Get in on Super Bowl Action with Unique Activations
For brands, the Super Bowl has become more than just an annual sporting event — the Big Game…
Features February 7
3 Realities Shaping the Future of B2B Ecommerce
The B2B buying journey has historically been both high-touch and highly complex. But the ease and personalization found…
Features February 7
How AI-Driven Search and Personalization Boosted AOV 5.5% for Freedom Furniture
Freedom Furniture is a well-known Australian homewares retailer that’s been operating since 1981 and now has 47 stores…
Features February 6
How Coach and Sephora Use Data to Drive Design Innovation
Nearly 60% of store design teams say their top challenge is adapting store experiences to new shopper expectations,…
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