CMO Council: Marketers Move Further into the Sales Game, Boosting Revenue Opportunities — and Challenges
The importance of top-of-funnel marketing is growing as shoppers become better informed and more likely to do their…
Features June 16
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Toshiba Elera Commerce Platform
With Elera, Toshiba’s new commerce platform, you can take an evolutionary approach to accelerating commerce, innovation, solutions and…
Features June 15
NRF Webinar: Retailers Must Embrace Role as Community Stewards to Succeed in the Next Normal
The NRF has high hopes for the retail industry as we emerge from the pandemic and shoppers return…
Features June 14
48% of Shoppers Want Retailers to Use SMS for Order Shipping Updates
Retailers have some work to do when it comes to delivering great SMS notifications: just 15% of consumers…
Features June 14
Brands Build Communities with Facebook Livestreaming by Stressing Real-Time Aspects
Live shopping is still a young medium, but retailers and social media platforms alike already are taking advantage…
Features June 11
Muggles Welcome: Harry Potter New York Debuts Interactive Tech-Enabled Shopping
Harry Potter New York debuted on June 3, inviting fans to experience the Wizarding World in an interactive…
Features June 9
Golden Goose Brings Personalization and its ‘Lived-in’ Aesthetic to New Beverly Hills Store
Italian brand Golden Goose has amassed a cult-like following for its hand-made distressed sneakers — and now it…
Features June 8
Study: Consumers Warm to Social Commerce, But Payment Mistrust Could Hamper Growth
Isolation was a defining characteristic of 2020: with stores, workplaces, restaurants, gyms and travel hubs closed, people around…
Features June 7
Why Google’s Recent Shopping Blitz is as Much About Advertising as Ecommerce Expansion
Google has indisputably cornered the market on search, and now the tech giant is setting its sights further…
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