A Brand Embassy for Coffee Lovers: Nespresso’s New Flagship Concept Debuts in Vienna
For coffee devotees, there’s something captivating about the aroma of a freshly brewed cup and that first sip…
Features April 28
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How (and Why) Amazon is Sharing its Tech with Retailers Around the World
Amazon is well known for being one of the largest retailers in the world. What’s less well-known is…
Features April 27
Omnichannel Capabilities and Data-Driven Experiences Can Win Shopper Loyalty Post-Pandemic
The pandemic-driven emphasis on omnichannel services doesn’t just apply to how consumers shop or how retailers should craft…
Features April 26
Experience Insiders: Clean Beauty + Social Media Storytelling = W3LL People’s ‘Superpower’
After joining the e.l.f. Beauty family of brands in early 2020, W3LL People underwent a “brand recharge.” Digging…
Features April 22
Study Forecasts Accelerated Adoption of Digital Wallets and Buy Now, Pay Later
The pandemic accelerated not just ecommerce but also digital payment methods: digital wallets reached 29.3% of U.S. ecommerce…
Features April 21
The ‘Social Proof’ is in the Pudding: Gartner Analyst Explains the Lure of Livestream Shopping
Social commerce and livestream shopping in particular continues to pick up steam in the U.S., with brands across…
Features April 19
Convenience Increasingly Trumping Cost on Online Shoppers’ Priority List
Offering items at a lower price than competitors was once an almost guaranteed method of increasing online conversion…
Features April 16
Forrester Q&A: How CMOs Can Meet Louder Demands for Localization
Consumer demands for hyper-relevant campaigns and experiences are accelerating as a result of the pandemic. It's time for…
Features April 15
adidas Debuts Dubai Flagship Featuring 60+ Digital Touch Points
Athleticwear brand adidas unveiled a global flagship store in Dubai that the retailer calls its most digitally connected…
Features April 14Top Stories
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