WHSmith Plans 110+ Store Openings in 2024 with Over 50 in North America

UK-based travel retailer WHSmith is bullish on growth prospects for 2024, with plans to open more than 110 stores this year — and more than 50 of those openings will be in North America.

“Our travel business is growing strongly across all our divisions and we have seen a notably strong performance in the UK, our largest division,” said Carl Cowling, Group Chief Executive at WHSmith in a statement. “During this period, we successfully opened our largest UK Travel Store in Birmingham airport — a one-stop shop for travel essentials — and we have received very positive feedback from both landlord and customers.”

Discussing the retailer’s performance in North America, Cowling noted that “our core MRG [Marshall Retail Group] airport business, which is now approximately 50% of the revenue of our North American division, continues to perform strongly with good LFL [like-for-like] growth. The growth opportunities in North America are substantial and there is a good pipeline of tenders. We have a strong airport store opening program in the year with the majority of these stores due to open in the second half, as expected.”


Featured Event

Join the retail community as we come together for three days of strategic sessions, meaningful off-site networking events and interactive learning experiences.



Access The Media Kit


Access Our Editorial Calendar

If you are downloading this on behalf of a client, please provide the company name and website information below: