Couche-Tard Deploys Unified Supply Chain and Planning Solution in North America

Alimentation Couche-Tard, which operates Couche-Tard convenience stores in Canada and Circle K stores in the U.S., will deploy technology from Relex Solutions designed to enhance inventory management and in-stock positions. Relex’s AI- and machine learning-powered solutions include demand forecasting, replenishment and advanced space and floor planning functionalities.

Integrating these systems will help Couche-Tard improve its merchandising strategy by evolving how space decisions are made as well as how product replenishment is managed throughout the organization. This unified approach is designed to both boost customer satisfaction and enhance overall store performance and efficiency. Relex has provided Couche-Tard’s European business with a unified supply chain and store and floor planning solution since 2017.

“Key to our mission to make our customers’ lives a little easier every day is ensuring we always have the products and brands they want, when they want them, which is why we are very pleased to incorporate Relex solutions into our North American operations,” said Trey Powell, SVP of Global Merchandising for Alimentation Couche-Tard in a statement. “With Relex, we can tailor advanced forecasting and inventory management to the needs of our individual stores and streamline our internal processes for better efficiency.”


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