Champion Athleticwear Opens First U.S. Retail Store

Champion Athleticwear, makers of athletic apparel since 1919, will open its first U.S. retail store. Located at 123 South La Brea Avenue in Los Angeles, the store is set to open on April 7.

The Champion store offers on-site customization services enabling customers to design personalized and tailored garments. Additionally, the company plans to design specialized product assortments only available in the retail store.Regional collections inspired by the Southern California area also will be available and will include exclusive styles, colors and partnerships with local influencers.

The first 500 customers to shop at the grand opening will receive a limited-edition canvas tote bag with exclusive art designed by Stella Blu, a local artist.


“The global sphere of influence in Los Angeles with regard to fashion, art, sports and entertainment culture make it the perfect place for Champion to bring its iconic heritage and product stories to life,” said Susan Hennike, President of Champion Athleticwear in a statement. “In today’s retail landscape, it’s vital to create a direct connection with our consumers. The need to provide a seamless customer experience across all channels makes this exactly the right time and place for Champion to launch this exciting retail concept in the United States.”

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