Advertisement Purchases Gifting Platform

Hand holding gift box, known for curing gift-giving headaches for millions of people, has bought itself a present: the SmartGift intelligent gifting solution.

SmartGift enables brands and corporations to engage consumers, employees and prospects by providing a premium digital gifting experience within a unified platform, allowing users to send, track and manage gifts and recognition campaigns. In June 2020 SmartGift was awarded a patent for its technology.

“Personal and professional relationships are fortified through meaningful gestures,” said Chris McCann, CEO of in a statement. “With the addition of SmartGift to the portfolio, we are continuing to expand and innovate our gifting capabilities.”

SmartGift Founder and CEO Bernd Strenitz will join as VP of SmartGift. No financial details of the transaction were available.

Advertisement has been expanding its offerings in recent months, debuting its “Gifts & More” marketplace in January and offering verses honoring mom written by ChatGPT in April.

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