Just in time for Valentine’s Day, 1-800-Flowers.com has launched a “Gifts & More” marketplace designed to provide shoppers with a wider range of gift options. The site will initially include a curated selection of products from more than 200 brands across 15 categories, including home décor, spa gift baskets, party supplies and DIY activities.
Additionally, the retailer will offer gift bundles that combine products into cohesive gifts, such as pairing roses with a bottle of Harry & David wine.
“This Valentine’s Day, we are giving our customers even more thoughtful and easy gifting solutions to help them build more meaningful relationships with the important people in their lives,” said Abhay Patel, President of 1-800-Flowers.com in a statement. “In addition to our unique floral arrangements, we’ve further expanded our assortment to include a wide variety of distinctive gifts with Gifts & More, our new marketplace. This addition will help us continue to bring new trends to market as we support local independent sellers, providing them with an innovative platform to sell their goods on a national scale.”