Customer expectations for ecommerce continue to rise. Buyers expect transparent pricing, seamless checkout and consistent, personalized experiences across channels, all while businesses manage increasing operational and tax complexity behind the scenes.
Laura Moses, Principal Partner Manager for Shopify at Vertex, and Pat Esposito, Principal Partner Manager for Microsoft at Vertex, will detail how disconnected systems, manual processes and inconsistent tax handling can quickly undermine customer trust and limit growth in an upcoming webinar hosted by Retail TouchPoints.
Sponsored by Vertex, this webinar will reveal how organizations are modernizing their ecommerce foundation using AI-enabled commerce strategies that unify Shopify, Microsoft and Vertex. You will learn how connecting front-end commerce, back-office operations and indirect tax compliance reduces friction across the order-to-cash lifecycle to enable faster, more confident decision-making. We will share practical insights for commerce, IT, finance and tax teams to show how integrated platforms improve visibility, support omnichannel and cross-border selling and manage complexity without unnecessary risk.
This webinar is part of Retail Trendcaster: Technologies Shaping the Future of Retail, a series airing live on June 9-10, 2026, and available for replay whenever it’s convenient.
Attend this webinar to learn how you can:
- Identify common operational challenges caused by disconnected ecommerce, ERP and tax systems.
- Support scale across channels and geographies using integrated commerce and tax automation.
- Reduce friction and improve transparency across the entire order-to-cash process.
- Design a future-ready ecommerce ecosystem that balances growth, agility and compliance.
Register now to secure your spot.
The Retail Trendcaster Series
We’re bringing industry experts and retail technology leaders together for four sessions focused on practical applications of AI and related technologies.
Don’t miss the other webinars included in the series:
- The AI Shopping Journey: What’s Delivering Results for Retailers Now with Aptos VP of Strategy and Product Nikki Baird and CI&T Global Director, Retail Strategy and Insights Melissa Minkow.
- Will AI Replace the Store Associate? Separating Hype from Reality featuring KWI CEO Sam Kliger.
- How to Overcome Fragmented Commerce and Scale Global Retail featuring Serge Hachem, Director of Solutions Engineering, Lazer Technologies and Frank Kouretas, Chief Product Officer, ESW.
