This Earth Month, Uniqlo is bringing back its “UNtrash It” initiative to keep unwanted clothing out of landfills. Last year’s UNtrash It program, which only covered the NYC area, collected over 7,000 pounds of clothing. This year, Uniqlo will again team up with Piece of Cake Moving for the program, alongside new recycling partner WM, and will expand the initiative to include Dallas and Los Angeles in addition to NYC.
A Re.Uniqlo clothing donation bin. (Image courtesy Uniqlo)
Throughout the month of April, customers who book their move with Piece of Cake also can fill up UNtrash It bags with unwanted clothing to be picked up with the rest of their stuff. The garments will then be directed to Uniqlo’s Re.Uniqlo program, where items are sorted for donation to a local organization or for recycling with WM. WM will use its advanced textile-sorting technology to sort unwearable items for potential future reuse or recycling. Once again, the program will be completely free to customers throughout Earth Month, funded by Uniqlo, Piece of Cake and WM. Customers that aren’t moving can still drop off unwanted clothing at Re.Uniqlo bins in Uniqlo stores nationwide.
“At Uniqlo, our philosophy is to create high-quality, perfected essentials that our customers will love to wear for years to come,” said Jean Shein, Global Director of Sustainability at Uniqlo in a statement. “We are committed to taking ownership of every stage of a product’s lifecycle, from initial design to the end of its wearable life. Through Re.Uniqlo, we extend the life of our products with care and intention. UNtrash It complements this commitment by bringing Re.Uniqlo directly into customers’ lives, making it simple to recycle their clothing even during life’s big transitions, like moving homes.”
