Copenhagen International Airport has tapped Episerver to help drive digital innovation initiatives geared to busy travelers, including access to travel information and airport services. Since retail purchases account for 50% of its revenues, the Airport is leveraging Episerver’s Digital Experience Cloud platform to add omnichannel capabilities to its e-Commerce presence. For example, the Episerver platform allows travelers to order duty-free items online and pick them up in-store.
Other features include:
- A responsive design available in both English and Danish;
- Easy access to flight and passenger information;
- The ability to research and book parking and ground transportation; and
- The ability to access information about CPH Advantage, a members-only hospitality lounge.
“The Copenhagen Airport is a trailblazer in defining a next-gen digital experience for today’s travelers, truly revolutionizing how we interact and engage with airport services,” said Jakob Bartholdy, Senior Digital Business Manager at Episerver in a statement. “In the digital age, ‘know your customer’ translates into knowing precisely who needs what at which moment in time. With Episerver as the technology foundation, Copenhagen Airport has managed to create a smooth and personalized omnichannel customer journey.”
In addition to the Digital Experience Cloud platform, Copenhagen International Airport is leveraging InRiver technology, a Product Information Management (PIM) provider that is conceptualized and implemented by Valtech.
