Bricks & Minifigs, an authorized Lego reseller that specializes in buying, selling and trading Lego products, opened its 300th store in 2025, an achievement capping the retailer’s 150 openings since 2023. The company already has expanded from the U.S. into Canada, with two locations open in that country, and has now been authorized to sell in Australia.
“When I first joined Bricks & Minifigs as CEO in 2018, we had just 35 franchisees operating, and my brother and I were among them,” said Ammon McNeff in a statement. “Since then, I’m incredibly proud that we’ve grown that number into over 300 locations across the U.S. and Canada. People still crave the experience of walking into a store where they can connect, explore and find unique Lego treasures with the people they love.”
The retailer’s expansion set new revenue records, including more than $1.7 million for a single store in 2025, with overall brand revenue exceeding $95 million and multiple locations achieving million-dollar sales. McNeff and his brother Matt McNeff, the retailer’s COO, envision a future with more than 3,500 stores worldwide.
“We came to Bricks & Minifigs as customers and fans before we were ever a part of the executive team,” said Matt McNeff in a statement. “Our journey serves as a reminder that every store represents someone’s excitement and passion for Lego, and a desire to pour that energy into their community.”
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