Sephora will bring its immersive beauty experience, SEPHORiA, to Los Angeles for the first time since 2019. The two-day event — to be held March 20-21, 2026 at Magic Box at The Reef — will feature more than 50 unique spaces and experiences that will invite attendees to explore multiple dimensions of beauty, along with access to product drops, master classes taught by beauty icons, talent meet-and-greets and an onsite shop with exclusive merchandise only available for purchase at SEPHORiA.
“We’re thrilled to bring SEPHORiA back to Los Angeles — a city that has always been at the heart of beauty culture and innovation,” said Jessica Stacey, SVP External Communications, Experiential and Marketing Partnerships at Sephora U.S. in a statement. “As a global event with activations spanning cities worldwide, meaningful connection is at the core of the SEPHORiA experience, and we’re proud to offer our community unparalleled access to our unique ecosystem of beauty experts.”
The 2024 version of SEPHORiA kicked off in Atlanta in September before traveling to Paris, Rio de Janeiro, Dubai and Shanghai.
Tickets for SEPHORiA 2026 go on sale Dec. 11, 2025 for Sephora Rouge loyalty members and on Dec. 12 for all other guests at an early bird price of $155 for general admission (rises to $180 on Dec. 26) and $440 for VIP admission, which climbs to $465 after Christmas.
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