GoECart, an enterprise order and inventory management platform designed for mid-market merchants, is rebranding itself as Pulse Commerce. The company chose the name to reflect its role in delivering a real-time enterprise-wide perspective, or pulse, on a merchant’s commerce operations across all channels.
“Our modern Order & Inventory Platform has been purpose-built for the mid-market,” said Manish Chowdhary, Founder and CEO of Pulse Commerce in a statement. “Our cloud-based platform serves as the central nervous system of our clients’ commerce operations. Our offering is designed to support growth for mid-market retailers and can scale as their businesses grow.”
The Pulse Commerce platform allows retailers to leverage investments they have already made in ERP, warehouse management, POS and front-end e-Commerce systems. The OMS builds an enterprise-wide view of orders, inventory, product catalog, promotions and customers.
Pulse Commerce retail customers include Badgley Mischka, Hanesbrands Inc. and Goode Company.