According to McKinsey research, 75% of consumers tried new brands and shopping behaviors during the pandemic and they plan to stick with them moving forward. That is why the firm believes that, in order to differentiate and grow, brands need to embrace a combination of creativity, analytics and purpose. During this discussion, Alicia Esposito sits down with Jess Huang, Partner at McKinsey & Company, to discuss this “new growth triple play” and how marketing teams, specifically CMOs, play a critical role.SHOW LESS
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