Marriott Bonvoy is collaborating with family experience company and retailer CAMP on a new “club experience” for toddlers and tweens. Reminiscent of the “kids clubs” available through many vacation resorts and cruise ships, CAMP Club is designed to offer engaging and interactive experiences at Marriott Bonvoy’s hotels and resorts worldwide that are tailored to the needs of different age groups.
Following a pilot program in 2022, Marriott Bonvoy and CAMP plan to expand the CAMP Club concept starting with the new all-inclusive Marriott Cancun resort in spring 2024. CAMP Club is a bookable experience that combines a wide range of activities programmed by the CAMP team.
Each CAMP Club will be themed to fit the location, featuring sensory, visual and experiential play within the following pillars:
- Creative Corner, which will provide guided arts and crafts workshops, slime-making lessons at CAMP’s Signature Schmutz Bar and other hands-on experiences;
- Learning Through Play, which will provide children with interactive games, activities and story time while parents get some alone time; and
- Themed Environments featuring colorful visual graphics and “disco cabins” with floor-to-ceiling sequins.
“Together with CAMP, we have created new opportunities for kids of all ages to discover and unleash their creativity,” said Jason Nuell, SVP of Premium Brands at Marriott International in a statement. “With CAMP Club, we are offering a vacation experience that truly caters to everyone in the family. While parents relax and enjoy our world-class amenities, their children can have an unforgettable adventure right on the property. We look forward to building on our relationship with CAMP as we continue to reimagine family programming at our hotels and resorts worldwide.”
The companies plan to roll it out to additional All-Inclusive by Marriott Bonvoy locations through 2024 and then to other locations within the Marriott Bonvoy portfolio, which includes more than 30 brands.
“CAMP has spent the last five years reinventing what it means to have fun together as a family,” said Ben Kaufman, Co-founder of CAMP in a statement. “We are excited to team up with Marriott Bonvoy to bring our memory-making experiences to properties around the world. Parents deserve some quiet time, and kids deserve a space where there are no boundaries to having fun.”