Sofia Kaman Fine Jewels has debuted a new augmented reality (AR) app on its web site called My Treasure, which enables customers to upload photos of their hand from their mobile device to virtually try on any ring or to curate a ring stack within the app.
The feature is designed to be user-friendly, enabling shoppers to simply click the top left corner navigation icon on their phone to sign in or create an account and use the My Treasure app. Shoppers can immediately select a ring and scroll the photos to the My Treasure hand icon. Once they tap the hand image, they can take a photo of their hand or upload a new image.
From there, the ring image will pop up in a default position. Shoppers can both move the ring to reposition it over their finger and pinch to resize the ring to fit.
All women's rings (excluding vintage) are photographed in a size six and are for reference only. If the user’s finger is larger than a size six, the overall scale of the ring may appear larger than in real life. Conversely, if the user’s finger is smaller than that size, then the overall scale of the ring may appear smaller than in real life. The purpose of the application is to give reference to how shapes will look on a finger and how ring stacks pair together.
The feature is compatible with Safari/Chrome on iPhone and with Chrome on Android. Sofia Kaman is working towards compatibility across as many platforms as possible.
AR and virtual reality are becoming more commonplace retail experiences, with more companies leveraging these technologies to give shoppers a better sense of the product without seeing it in person. In particular, jewelry, eyewear and accessories retailers are letting shoppers “try on” their products.
- Brilliant Earth is using VR so customers can see the ring on an image of their own hands;
- Tenth Street Hats added a “Try it on in AR” option to its product pages, which resulted in a 33% jump in conversion rates and a 74% boost in engagement. The tool also encourages shoppers to post images of themselves wearing the 3D hat on social media in return for a discount code, driving brand awareness;
- Warby Parker lets customers virtually try on glasses before buying them via an iPhone app.The AR tech takes advantage of Apple’s Face ID to render the glasses on a live 3D preview of the user’s face; and
- Zenni Optical enables consumers to use their iOS or Android mobile device or computer camera to capture a five-second video that includes a 3D 180-degree scan of their face, letting them see how the eyewear fits.