Starbucks has entered a strategic partnership with Delta Airlines in which the Starbucks Rewards and Delta SkyMiles loyalty programs will be connected to enable customers to earn rewards across each business.
Shoppers can link their accounts to earn one mile per $1 spent on eligible purchases at Starbucks as well as double Stars on eligible purchases at participating Starbucks stores on days when they have a flight scheduled with Delta. Additionally, Delta SkyMiles will add 4,000 Stars as an annual Choice Benefit for its Diamond and Platinum level members in 2024.
“Starbucks Rewards and Delta SkyMiles are centered on creating moments of meaningful connection, and by bringing together two of the country’s most celebrated loyalty programs we are able to reward our members with more of what they love,” said Ryan Butz, VP, Loyalty Strategy and Marketing at Starbucks in a statement. “We are excited to partner with Delta to offer our members even more valuable benefits, as well as invite more customers to join Starbucks Rewards”
“We’re continuing to evolve Delta’s SkyMiles program to give our customers valuable, premium experiences not just on the days they travel but in their everyday lives as well,” added Prashant Sharma, VP of Loyalty at Delta in a statement. “Through this new partnership with Starbucks, we can deliver more moments and interactions that matter, both in the air and on the ground.”
The partnership will help Starbucks advance its loyalty program — which reached more than 27 million 90-day active users in the U.S. in July 2022 — even further. The coffee retailer also has plans to add NFTs to Starbucks Rewards and will link up to other companies’ loyalty offerings through its Reward Together program.