Shop Premium Outlets Debuts Retail Media Network

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Image courtesy Shop Premium Outlets

Shop Premium Outlets (SPO) — the online marketplace from mall operator Simon Property Group and Rue Gilt Groupe — has launched a retail media network powered by Mirakl Ads, a new retail media offering from marketplace solution Mirakl (on which SPO is built).

SPO features on-sale and outlet merchandise from more than 300 curated sellers and brands, including Adidas, Coach Outlet, Hugo Boss and Mulberry. Now, SPO sellers can boost their visibility and sales with personalized, curated advertisements to the millions of online shoppers that visit the SPO marketplace each year. SPO will leverage proprietary AI to optimize the ads on its site for relevance and performance.

“The launch of our new retail media network demonstrates Shop Premium Outlets’ commitment to an exceptional experience, not just for our customers, but for the hundreds of curated brands we partner with on our ecommerce marketplace,” said Neel Grover, CEO of Shop Premium Outlets in a statement. “Our retail media solution will empower marketplace sellers to serve advertisements directly to their most relevant audiences, delivering outsized returns on their marketing investments.”

Mirakl Ads is designed to offer a seamless advertising solution to both operators and sellers using the Mirakl marketplace platform. Marketplace sellers can enroll instantly and choose to automatically fund ad spend using their balance within the Mirakl marketplace platform, as well as to begin advertising in minutes using Mirakl’s AI-powered sponsored product ads.


“Shop Premium Outlets has seen incredible success by partnering with some of the world’s best-known brands in fashion and luxury goods,” said Octavie Gosselin, VP, Mirakl Ads in a statement. “The launch of this marketplace-ready retail media advertising solution enables Shop Premium Outlets to build on existing customer relationships by serving relevant, personalized advertising to deliver a curated customer experience.”

To learn more about retail media, check out our full guide here.

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