Innovative Eyewear, which develops smart eyewear under the Lucyd, Nautica, Eddie Bauer and Reebok brands, has launched a new Eddie Bauer smart eyewear collection that includes voice access to ChatGPT.
“We are pleased to introduce Eddie Bauer’s next adventure in innovation to its audience of brand fans,” said Sierra McPhillips, VP of Brand at Authentic Brands Group, which acquired the Eddie Bauer brand in 2021. “Innovation is at the core of Eddie Bauer’s brand values, and we are thrilled to continue that mission through the smart eyewear launch in partnership with Innovative Eyewear.”
The collection features four styles with a variety of prescription and custom lens options, including polarized sunglass lenses for optimal outdoor performance. Each style integrates a range of technology including 100-foot-range Bluetooth, ultra-clear microphones and quadrasonic speakers for music and call capabilities.
The collection will be available through various retail channels, including department stores, sports retailers and local optical stores, as well as at https://Lucyd.co.
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