Latest In: Personalization

How Do You Define Personalization Today? Retailers Sound Off

Definitions evolve over time. “Backlog,” for example, used to reference the biggest log in a fire during colonial…

Executive Viewpoints March 8

ZALORA Brings Personalization Essentials Under One Roof

ZALORA, an e-Commerce fashion retailer serving Southeast Asia, has onboarded personalization platform provider Evergage to streamline personalization initiatives…

News February 19

Building International Success Via Localized Personalization

Achieving meaningful levels of localization and personalization is difficult enough when a retailer is operating in its own…

Editor's Perspective February 16

Driving Distributed Commerce Initiatives With Personalization

With: Gary Lombardo, Sailthru Retailers are starting to think about distributed commerce – allowing consumers to buy any…

News January 28

Evergage Scores $10 Million To Boost Personalization

Real-time personalization provider Evergage has raised an additional $10 million in venture capital, bringing the total funds raised…

News January 12

Spiraledge Bolsters Conversion Rates Across Desktop And Mobile Via Personalization

As consumers’ expectations around the shopping experience continue to rise with the advent of newer technologies and additional…

Features January 6

75% Of Shoppers Say Brick-And-Mortar Personalization Continues To Fall Short

As retailers strive to understand the consumer throughout the path to purchase, they are putting in more effort…

News January 5

Sailthru Sightlines Uses Personalization To Optimize Customer Lifecycle Value

Personalization platform provider Sailthru has released Sightlines, a predictive intelligence tool designed to accurately identify valuable customers, and…

News December 15